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23 September 2021 by Niki Kozak

Alt text – what is it, why is it important and where can I edit it in Shopify?

Alt text (alternative text, alt tag or alt attribute) is basically a description of what’s on an image. It plays an essential role when it comes to your site’s SEO. Therefore you should make sure that all of your store’s images have a filled alt tag.

Why are the alt tags so important?

Any tips for writing an alt text?

Sure, keep reading to find them out!

Where can I edit the alt text in Shopify?

Product image

  1. Head over to your Shopify store.
  2. Choose any product you would like to add the alt tags for.
  3. Go to the Media section and choose an image.
  4. On the right side, click the blue text “Add alt text”.
  5. Write (or edit) the alt text and click “Save alt text”.
  6. Repeat for all of the product images.

How to change the alt text for a product image in a Shopify store

Other images

  1. In your Shopify store, go to the section Online store.
  2. Click the button “Customize” on the right side.
  3. Select a page, on which the image is displayed.
  4. Choose the right section of the page.
  5. Find the image and click “edit alt text” under the image.
  6. Repeat for all of the images on the page.

How to change the alt text for images in Shopify.

I hope I’ve managed to explain to you what alt text means, why it’s essential for your site’s SEO and in which section you can add (edit) the alt text in Shopify. Need any more help? Contact me at my email. I’ll be happy to help you.

Learn about more tips how to improve your site’s SEO! Here’s a post about titles and meta descriptions.

Let's get in touch

Would you like to discuss the article or anything about your Shopify store?

Contact me at niki@hey.com or visit Ecommerce Pot website (my agency) to get more information.