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20 September 2021 by Niki Kozak

How to write and edit meta descriptions for my products, pages and collections in Shopify?

In my previous blog post, I guided you how to write and edit the title tags for pages, collections and products in Shopify. This time, we’ll look at meta descriptions. First of all, let’s repeat what meta descriptions are and why you should invest time in writing them.

Similarly to title tags, meta descriptions are essential for a site’s SEO (search engine optimization). They are visible on many places and one of the most important one is Search Engine Result Page (SERP). Meta descriptions should provide users with a brief summary about the web page’s content. If written optimally, meta descriptions can influence the click-through rate and hence bring your site new visitors and potential customers.

Here is one example of a result with a title and a meta description in the Google’s SERP:

An example of a title and meta description in SERP

Are there any tips for writing great meta descriptions?

Sure, here we go:

Important note: Even if you follow these recommendations, it might happen that Google will rewrite the meta descriptions. Many website owners are against this practice, however, so far Google hasn’t enabled us to decide whether we want Google to rewrite the meta descriptions or not to better suit the search queries (Google’s explanation). Learn more about this issue in my another blog post: Writing titles and meta descriptions seems to be a waste of time. Right, Google?

Where can I edit the titles for my homepage in Shopify ?

  1. Go to your online store.
  2. Click preferences.
  3. Write (or edit) the homepage meta description.
  4. Save the changes. How to edit homepage meta description in Shopify

Where can I edit the meta descriptions for my products in Shopify?

  1. Go to products.
  2. Select a product you would like to edit the meta description for.
  3. Scroll down to the Search engine listing preview section
  4. Click edit website SEO.
  5. Write (or edit) the meta description.
  6. Save the changes. How to edit meta description for my products in Shopify

Where can I edit the meta descriptions for my pages in Shopify?

  1. Go to your online store.
  2. Click pages.
  3. Select a page you would like to edit the meta description for
  4. Scroll down to the Search engine listing preview section.
  5. Click edit website SEO.
  6. Write (or edit) the meta description.
  7. Save the changes.

Where can I edit the meta descriptions for my collections in Shopify?

  1. Go to products.
  2. Click collections.
  3. Select a collection you would like to edit the meta description for
  4. Scroll down to the Search engine listing preview section.
  5. Click edit website SEO.
  6. Write (or edit) the meta description.
  7. Save the changes.

I hope these tips will help you write great meta descriptions! If you plan to tune your title tags, follow my tips in this post. Last but not least, don’t forget that writing compelling meta descriptions takes a lot of time!

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